Among all the entrepreneurs, YouTube marketing is the most trending topic at this moment, and for a better reason. As per Cisco, video content will represent 80% of all web traffic by 2020. As the greater part of the total populace of the world is currently utilizing the internet that is a ton of traffic.
As anyone might expect, the rising demand for video content has numerous businesses scrambling to make a video marketing strategy to expand their exposure, traffic, as well as sales. A few business people perceived this trend near the beginning and are as of now way ahead of the curve.
YouTube is without any doubt the number one source of video content on the web. Second, just to Google, it is the second biggest search engine in the world.
5 Steps to Making YouTube Videos That Appeal to Customers For Your Business:
Your purpose behind publishing videos on YouTube is always to build exposure for your business. With that in intellect, here is the 5 stage process that best video marketers and business people are utilizing to make YouTube videos that draw their target audience:
Stage 1: Select Your Video Topic
The way to pick video topics that your target audience will need to watch is to recollect that your product or service is an answer to a particular issue.
Here are a couple of ways that you can identify potential topics to make videos about:
- Ask your email subscribers what they need to gain from you.
- Poll your group of onlookers on social media (Facebook and Twitter surveys are extraordinary for this).
- Ask your past or potentially existing clients.
- Ask your customer support and additionally, sales teams what the most ordinarily made inquiries they get.
- Scan the best podcasts, blogs, and YouTube channels in your business for admired content. Read the comments to recognize gaps in their content that you can cover in more detail.
- Join some Facebook as well as LinkedIn groups about your business. Search for famous discussion topics in addition to questions.
- Look for questions related to your business on well-liked forums as well as online communities such as Quora.
When you have some point thoughts at the top of the priority list, it is advisable to do some additional keyword research to approve the demand for those topics. The greater the recognition as well as search quantity there is for your topic, the greater the potential for organic traffic to your video.
Here are a few of the tools that are used for approving the demand for a particular keyword/topic:
- Google’s Keyword Planner
- YouTube’s search bar
Step 2: Record Your Video
When you’ve chosen a particular subject, it’s time to begin recording your video. Each video you make should consist of 3 different parts:
- An Introduction
Introduce yourself and the subject you will cover in your video as fast as could be expected under the circumstances. Keep your introduction to the point and let them know precisely what the result of the video is.
- Your Main Content
Impart the best guidance on your selected topic that answers a particular question, enables your audience to take care of an issue, or accomplishes a particular result.
- A Call-To-Action
Toward the end of your video, provide your viewers with something to do. Request that they leave a comment, visit your website, share your video, download a free resource, watch another video, subscribe to your email newsletter, etc. Never leave a watcher without a particular next step to take.
NOTE: YouTube is exceptionally keen on keeping individuals on YouTube, and longer recordings enable them to achieve this. Hence, you can carefully wrap up that on YouTube, longer is better.
Step 3: Edit Your Video
Regardless of whether you have a video editor in-house or not, it’s still great to have a fundamental understanding of the video editing process prior to you designating this progression for another person.
Each video has both an audio as well as a video component. Thusly, there are really two sorts of editing that need to happen:
The reason for this step is to optimize what your watchers see. In this step, you’ll do things such as remove filler or irrelevant content, add graphics, change camera angles, screencasts, b-rolls, transitions, bullet points, etc.
The idea of this step is to enhance what your watchers hear. The audio quality of your videos ought not to be messed with. Poor sound quality truly diminishes somebody’s review understanding. In this step, you’ll do things like adding a voiceover to particular parts of your video, music, sound effects; fade in/out, and so on.
To edit your videos, you’ll require video editing software. Luckily, there are a lot of free and economical alternatives to browse from such as iMovie (Mac), Camtasia, Windows Movie Maker (Windows), Apple Final Cut Pro, Adobe Premiere Pro,
Step 4: Publish Your Video on YouTube
When your video has been altered and it’s prepared for publishing, it’s an ideal opportunity to upload it to your YouTube Marketing channel. Follow the steps to upload a video:
- Include your video title
Provide your video with a convincing title that incorporates the primary keyword that you decided on for your video. Endeavor to keep your title to 70 characters or less.
- Include your video description
Your video description shows up underneath your video. YouTube as of now has a 5,000-character constraint on video descriptions, yet that doesn’t imply that you should utilize every one of the 5,000 characters.
- Include your video tags
The proper place to add particular keywords to your video is in your video tags. It is recommended to add no less than 5-10 same keywords in your video tags.
- Upload a custom thumbnail
Your video thumbnail is the picture that individuals see before they click to watch your video. An appealing thumbnail, alongside some content that depicts the video, can help allure potential watchers to tap on your video.
- Include cards & an end screen to your video
YouTube Marketing has two awesome aspects that you can utilize to assist increase engagement with your videos: cards as well as end screens.
Cards can be added to any point in your video. They are utilized for directing watchers toward particular URLs, indicating titles, custom images, and calls to action, relying upon the card variety. Cards are an incredible method to urge your watchers to tap on something amid the video, for example, a link to a particular product or resource that you mention in your video.
End screens show up in the last 5-20 seconds of your video. They are incredible for giving your watchers the next step to take, for example, subscribe to your channel or watch different videos. You can take in more about including end screens in your videos here.
- Include subtitles/closed captions to your video
Including subtitles/closed captions to your videos encourages YouTube to better comprehend what your video is about, which will enable it to rank better in search results for your video topic/keywords.
Step 5: Promote Your Video to Augment Views and Shares
To provide your videos with the most obvious chance of reliably attracting new watchers on a long-haul premise, it assists to promote them when they are published. Promoting your videos when they are distributed helps give them an underlying increase in traction, which urges YouTube to rank your video higher than contending videos.
Here are a few things you can do each time you distribute another video to help expand views as well as shares:
- Send the link to your video to your email list
- Embed your video in a blog post
- Share your video on social media
- Team up with other experts
- Connect with individuals that have shared and/or linked to the same content
- Promote your videos on YouTube
The Ideal Time to Make a YouTube Marketing Strategy
The ideal time to begin promoting your business on YouTube was likely a couple of years back, however, the second best time is today.
In case you’re not publishing videos on YouTube to assist your target audience as well as draw more customers to your business, you are feeling the loss of a tremendous opportunity.
If you follow the steps provided above, you are well on your approach to making a YouTube marketing strategy to enable you to develop your business and draw more customers in 2018 and further.