History bears the evidence of this fact that GOOGLE stays mum after its every update, and with it, gives the researchers a whole new dimension to think and analyze the factors responsible for the change in rankings of the websites. After much speculation, the recent updates in Google’s algorithm apparently signify that ‘TRUST’ is that one factor which can affect the rankings, majorly.
The current digital marketing strategies primarily revolve around the understanding of two parameters: dynamic consumer behavior and sustaining the competitive pressures. When business is service oriented (restaurants, gyms etc.) where 90% of customers are consumers, it is quite a challenge to continuously draw consumers to your services and prove how they are different and the best in the existing market.
Among all the entrepreneurs, YouTube marketing is a most trending topic at this moment, and for a better reason. As per Cisco, video content will represent 80% of all web traffic by 2020. As the greater part of the total populace of the world is currently utilizing the internet that is a ton of traffic.
This era is solely dedicated to the visual world. Moreover, in this world, the worth of image optimization can’t be ignored. Pictures make your web pages more engaging. Almost certainly, there’s an image on every page of your site. With no suitable optimization, in any case, you’re squandering a profitable SEO asset.
If you have some preconceived notions about a much prevalent term in Google analytics- ‘Bounce rate’, let us get them sorted for once and for all.
To begin with, understanding what a ‘BOUNCE RATE’ is, we can easily comprehend its meaning as per various definitions which say:
A small inconvenience caused gives us food for thought to how to overcome the existing tribulation.
With the advent of digitalization and the righteous usage and awareness of Information Technology, the netizens today have gained pace over what they want from the various search engines gearing up to behold ‘the best’ user experience.
In the realm of the digital marketing, Social Media Marketing(SMM) is an important trending term. Automation in marketing is also slightly making its way through. The integration of these ‘two’ apparently can bring about significant changes in and around the digital arena.
A powerful website determines the strength of a digital endorsement. With ‘N’ number of competitors in the market, the role of SEO industry broadens. The existence of the SEO industry is challenged every time when Google or any other search engine undergoes a confirmed/unconfirmed ranking update. The consequences are significant enough to persuade Digital marketing firms to take the necessary steps.