When you partner with Microsoft, you’re not just borrowing a logo—you’re plugging into one of the world’s biggest demand engines. The challenge for most ISVs and services firms is orchestration: turning MDF budgets, Marketplace listings, and co-sell motions into a repeatable pipeline machine. At Hezemon Technologies, we package this into ready-to-ship “content kits” that help your sellers and Microsoft field teams move M365/Azure deals faster—without reinventing the wheel every quarter.
Why co-marketing with Microsoft works (when it’s packaged right)
Microsoft’s ecosystem gives you three growth levers:
- MDF (Marketing Development Funds) to subsidize campaigns.
- Commercial Marketplace to simplify procurement and unlock transactable listings.
- Co-sell to align with Microsoft sellers and solution specialists on shared revenue targets.
Individually, each lever is powerful. Together, they compound—if your narrative, proof, and offers are standardized, compliant, and easy for partners to use. That’s where a content kit beats one-off assets.
The Hezemon content kit: built for repeatable motions
We design a modular kit that any marketer, SDR, or partner manager can deploy in days:
1) Narrative & positioning
- 1-page value narrative aligned to Microsoft priorities (e.g., security, productivity, Azure modernization).
- 3 buyer-specific “mini stories” tied to outcomes (CFO cost control, CIO risk mitigation, VP-Ops efficiency).
2) Proof library
- 3 short, claim-safe case snapshots (before → after metrics, architecture sketch, timeline).
- 1 flagship story with measurable impact (time saved, cost avoided, risk reduced).
3) Offer menu
- 2–3 low-friction offers: assessment, pilot, or fixed-price workshop; each mapped to a specific Microsoft workload.
- Clear success criteria, timeline, and next step so sellers know exactly what to propose.
4) Sales enablement
- Battlecard (pain signals, discovery questions, objection handling, mutual close plan).
- Email/LinkedIn templates for Microsoft AEs and partner managers to forward as-is.
- Slide deck that stands up in the “meeting-room moment” (10 slides, one message per frame).
5) Campaign assets (MDF-friendly)
- Landing page with Marketplace “Get It Now/Contact Me” paths and lead capture.
- 2 nurture emails, 1 webinar outline, 1 LinkedIn carousel, 1 short video script.
- UTM plan and reporting template so MDF claims show influence and ROI.
MDF: from budget to pipeline (not paperwork)
MDF can feel administrative, but a clean plan accelerates approvals and reimbursements:
- Plan: Map objectives to Microsoft priorities, audiences, and offers; define KPIs (meetings, influenced ARR).
- Execute: Co-branded creatives, compliant disclaimers, and Marketplace CTAs.
- Measure: Attribute with UTMs, track sourced vs influenced pipeline, and keep receipts/screens.
- Claim: Package performance snapshots and proof of spend.
Our kits are built to tick every MDF box while keeping your content reusable across quarters.
Marketplace: your new “frictionless procurement” page
A great listing is a sales asset, not a directory entry. We optimize for three outcomes:
- Findability: Category selection, keywords, and crisp titles.
- Conversion: Clear value narrative, outcomes, and “what’s included” bullets; strong visuals; customer quotes.
- Transactability: Pricing clarity, private offers if relevant, and a path from “Contact Me” to discovery call within 24 hours.
We pair the listing with a landing page that answers buyer questions your listing can’t (deeper proof, architecture diagrams, security posture) and routes hot leads directly to your calendar.
Co-sell: make it easy for Microsoft sellers to say “yes”
Co-sell works when you are simple to champion. We enable that by:
- Packaging the pitch: A two-slide intro and a 90-second talk track any AE can reuse.
- Surfacing proof: Industry-specific wins that map to the AE’s territory or account list.
- Defining the next step: A no-risk assessment or workshop Microsoft can confidently propose.
- Sharing reporting: Pipeline influence snapshots so AEs see their impact.
Our content deliberately mirrors field language and focuses on “time to value,” not technical jargon.
A 30-day Hezemon sprint (from scattered to co-sell-ready)
Align & assemble (Week 1)
- Validate ICPs, industries, and workloads; confirm offers and success metrics.
- Draft the value narrative and proof snapshots; gather logos and approvals.
Build & brand (Week 2)
- Produce the deck, battlecard, email/LinkedIn templates, and landing page.
- Prepare MDF plan and creative samples; finalize Marketplace listing updates.
Launch & list (Week 3)
- Submit/adjust MDF; push the listing live; publish landing page and tracking.
- Run a co-hosted webinar or workshop invite; start nurture sequence.
Co-sell & optimize (Week 4)
- Enable Microsoft sellers (short enablement call + leave-behind kit).
- Review UTM data, refine CTAs, and file MDF proof; book follow-ups from hot accounts.
Metrics that matter (and we report them)
- Leading indicators: Listing views, landing-page CTR, webinar registrations, assessment requests.
- Sales indicators: Qualified meetings, Microsoft AE forwards/introductions, opportunities created.
- Business outcomes: Sourced/influenced pipeline, win rate on Marketplace-routed deals, time-to-close vs non-Marketplace deals.
Why teams choose Hezemon
- Speed to readiness: We’ve templatized the hard parts—no more blank pages.
- Compliance by design: Co-branding, claims, and MDF documentation baked in.
- Field empathy: Content your sellers and Microsoft AEs want to use because it shortens the path to a pilot or PO.
If you’re ready to turn Microsoft’s ecosystem into measurable pipeline, let’s package your story into a co-sell-ready content kit—and start booking meetings in 30 days.
